Muckle LLP’s Director of Business Development, Justin Barlow, has over 20 years of marketing experience which, more recently, includes five years as a school governor, running the marketing committee and working closely with the Headmaster. Come with your marketing query and we will aim to discuss and resolve the approach during the session.
This presentation is tailored to support Headteachers and School Business Managers will discuss the following:
•Defining the school’s brand
•Developing the brand to differentiate your school
•Developing your marketing strategy to contribute towards achieving your objectives
•The importance of reinforcing your core messages to different stakeholders
•Prioritising your resources
•Short term and longer term priorities
•Having realistic expectations
•Many activities cost nothing other than people’s time
•Right people, right roles
Thoughts and tips for marketing the school
•Using marketing agencies
•How good is your website: the 24/7 prospectus?
•Social media – get involved or get lost
•Use your PR – you have stories everywhere!
•How are enquiries from prospective parents managed?
•Targets drive behaviour
10 top marketing myths explained
For more information or to submit a question for addressing at the seminar, please contact Ruth Craig